Ceva Philippines made a significant impact at the recent Poultry School Convention, hosted by the Philippine College of Poultry Practitioners, Inc. (PCPP) on September 12 and 13, 2024. Held at the Grand Ballroom of the Marriot Hotel Manila in Pasay City, this year’s event revolved around the theme, “Poultry 2.0: Revolutionizing Through Innovations and Precision Farming.”

The convention, an annual gathering, brought together farm owners, veterinarians, production managers, and industry partners for two days of intensive learning and networking. The event featured a wide array of topics, including poultry diseases, marketing trends, government policies, management and nutrition, and diagnostics. These sessions aimed to equip attendees with the knowledge and skills necessary to tackle the challenges of a growing poultry industry and an increasing human population.

Ceva Philippines’ participation was highlighted by a presentation from Dr. Rodrigo Cachuela, the National Veterinary Services Manager. Dr. Cachuela shared a compelling talk titled “Advancements in Coccidiosis Vaccination to Meet the Needs of the Poultry Farmer of Today,” which introduced our new product, Immucox. His presentation featured the innovative strides Ceva is making in the field of poultry health, particularly in combating coccidiosis, a prevalent and costly disease in poultry farming.

Dr. Cachuela’s presentation received very good feedback from the attendees. It was delivered in a very clear and concise way, making complex information easily understandable. The insights he shared were highly valued, and the session saw high engagement during the Q&A segment, reflecting the audience’s keen interest and appreciation, which gives an open door for our sales team to conduct their follow-through session with our target customers for Immucox 5.

Additionally, the Ceva PH team conducted a Welcome Dinner during the first night of the convention. This event was attended by over 100 key customers and stakeholders, providing an excellent opportunity for our team to connect and engage with our customers in a more informal setting.

This involvement at the convention highlighted Ceva’s commitment to advancing poultry health through innovation and precision farming. The event was a testament to the power of collaboration and the shared goal of revolutionizing the poultry industry for a sustainable future.