On the 23rd and 25th of July 2019, Ceva Asia Think Tank Philippines launched the local office's Corporate Social Responsibility (CSR) project called C Our Future Movement. Two events, held at Shangri-La Hotel, Bonifacio Global City and Dusit Thani D2 Hotel, Davao City respectively were meant to touch base with over 50 of Ceva's top layer partners. The Philippine team, CSR PH representative Mary Joy Murillo works hand in hand with local Ceva We Give Back team Michelle Naje, Israel Montano, Joyce Melegrito and Michael Marcelo in the promotion and execution of a movement to help improve the nutritional status of Filipino children. Its objective is to send the message about “Embracing Chicken and Eggs to help break the cycle of child stunting.” This movement was initiated by Ceva Animal Health Asia which covers 9 countries.
There are 3 phases in this CSR project, the first of which is to raise awareness of the importance of chicken and eggs through social media. This will be followed by an actual feeding program phase in a select institution with children less than 5 years of age which will be made more successful and meaningful through synergistic partnership with our local poultry partners.